Pricing Strategies for Clothing Brands
Setting the right price for your clothing brand can make or break your business. This guide breaks down proven pricing strategies to ensure profitability while staying competitive in the fashion industry.
How to Stop Guessing and Start Profiting
Pricing is one of the trickiest parts of running a clothing brand. Charge too little and you’ll burn out. Charge too much without the right positioning, and customers will ghost. Here’s how to price like a pro so you can stop guessing and start profiting.
1. Understand Your True Costs
List everything: fabric, trims, labor, shipping, overhead—and don’t forget your time. If you’re underpricing, you’re working for free.
2. Decide on Your Positioning
Luxury, premium, affordable: pricing signals where you sit in the market. The same hoodie can be $50 or $500, depending on brand positioning.
3. The 3x Rule (With a Twist)
The industry standard is wholesale = 2x cost, retail = 2.5–3x wholesale. But factor in your marketing costs. Otherwise, profits vanish!!
Most fashion founders don’t realize they’re underpricing, over-discounting, or leaking profit in hidden costs.
That’s why I created a FREE Profit Margin Guide for Fashion Brands, to help you see your real numbers clearly and improve your margins fast.
It’s simple, easy to follow, and it’ll show you exactly how to price smarter, keep more from every sale, and finally build a business that pays you back.
4. Anchor Your Price with Value
People don’t pay for fabric alone. They pay for design, craftsmanship, story. Highlight what makes your brand unique.
5. Test & Adjust
Pricing isn’t set in stone. Test different ranges, monitor sales velocity, and listen to feedback.
Pricing is both numbers and psychology. Done right, it positions your brand and keeps you profitable.
Want my full system for margins, math, and strategy? It’s inside the Brand Incubator Program where we make sure you price for profit, not panic.
Marketing Tactics Every Fashion Brand Should Steal in 2025
Not all marketing tactics are created equal. In this post, we compare different strategies—social media ads, influencer partnerships, content marketing, and more—so you can see what actually works for growing a fashion brand.
Fashion moves fast, and so should your marketing. If you’re tired of “post and pray” strategies, it’s time to use tactics that actually bring sales and awareness. Here are the tactics successful brands are using right now—and you can steal them, too.
1. Lean Into Video First
Reels, TikTok, YouTube Shorts… the algorithms are rewarding video. Share:
Styling tutorials
Factory or BTS clips
Customer testimonials
2. Run Collection Pre-Launches
Stop launching to crickets. Build waitlists, drop teasers, and hype your launch weeks before it goes live.
In the Brand Incubator, I give you launch calendars that break this down step by step.
Watch my YouTube video How to Build a Waitlist That Buys: Fashion Brand Launch Strategy
3. Partner with Micro-Influencers
Smaller audiences, bigger trust. 3–5 solid collabs > 1 overpriced mega-influencer.
Watch my YouTube video on HOW TO WORK WITH SOCIAL MEDIA INFLUENCERS FOR YOUR CLOTHING BRAND
4. Omni-Channel Consistency
Your Instagram vibe should match your website, your packaging, your emails. Customers should feel your brand everywhere.
5. Community-Led Growth
Brands with tribes win. Create spaces (online or offline) where your customers connect—not just buy.
The best marketing tactics are simple, repeatable, and aligned with your brand. Don’t reinvent the wheel: just execute smarter.
Go ahead and watch my YouTube video on The Best Marketing Strategy for 2025: How to Grow Your Fashion Brand
Or if you’re ready to take action with a proven blueprint…
That’s what the Brand Incubator Program delivers: a plug-and-play marketing system that scales.
How to Create More Sales for Your Clothing Brand
Struggling to get consistent sales? This post walks you through simple, effective strategies to boost revenue for your clothing brand: from optimizing product pages to building email funnels that convert.
(Without Feeling Pushy)
Sales. For some founders, that word makes them cringe. But sales don’t have to mean sleazy tactics or awkward cold DMs. Done right, selling is just making it easy for your dream customers to say “yes.” Let’s break down how to create more sales for your fashion brand.
1. Fix Your Product-Market Fit
Your designs can be fire, but if they’re not aligned with what your customers actually want, sales will stall. Use the hero product strategy: 80% of sales come from 20% of products.
Your next step: Find your hero product!
Inside Brand Incubator Program, I show you how to identify your hero product so you’re not wasting time on “meh” pieces.
2. Simplify Your Sales Funnel
Too many brands overcomplicate it. Keep it clear:
Awareness (social content, ads, influencers)
Engagement (email list, community, waitlists)
Purchase (smooth checkout, limited offers)
Watch my YouTube video on Why Your Fashion Brand Isn’t Making Sales: The Hard Truth
3. Use Storytelling at Every Touchpoint
People don’t buy clothes, they buy identity.
Why did you start your brand? What does each piece mean?
Next step: Share that story everywhere.
Watch my YouTube video on How to double your sales fast in Q4
4. Follow Up Like a Pro
Most brands leave money on the table by not following up.
Abandoned cart emails alone can recover 10–20% of lost revenue. Post-purchase flows keep customers coming back!
More sales = more clarity, not more hustle. Fix your hero product, simplify the funnel, tell your story, and follow up.
And if sales still feel like a struggle? The Brand Incubator Program is where I help founders like you create a sales system that feels natural and works.
How to Market Your Clothing Brand Online
Marketing your fashion brand online doesn’t have to feel overwhelming. From building a strong presence on social media to leveraging influencer collaborations, here’s a practical roadmap to help you get noticed and grow your clothing line sustainably.
(Without Burning Out or Wasting Money)
Starting a fashion brand is exciting… until you realize your designs won’t sell themselves. You could have the best hoodie or dress in the world, but if no one knows about it, it’ll just sit in your inventory.
Marketing is the bridge between your dream brand and actual sales.
The good news? You don’t need a giant budget or a degree in marketing to make it happen.
Here’s how to market your clothing brand online, step by step:
1. Build a Brand Identity That Speaks
Your brand is more than a logo.
It’s your story, your voice, your vibe. A strong identity is what makes someone choose your T-shirt over a fast-fashion copycat.
Think about:
Your brand’s values (sustainability? luxury? affordability?)
Visuals that align with your customer’s lifestyle
A tone of voice that matches your audience
Example: quiet luxury brands blowing up on TikTok. It’s not just the clothes… it’s the story.
Watch my YouTube video on How to Build a Timeless Fashion Brand
2. Create Content That Converts
Your feed isn’t just a lookbook: it’s your storefront.
Share more than product shots:
BTS of your design or production process
Styling tips for everyday wear
Customer UGC (user-generated content)
Pro tip: If content creation feels overwhelming, I drop a done-for-you monthly content plan inside the Selfmade Circle membership so you can effortlessly post high-converting content without hiring $$$ social media agency.
3. Leverage Influencer & UGC Marketing
Micro-influencers > celebs when it comes to ROI. Collaborate with people who already connect with your niche audience.
Three small, authentic collabs will move the needle more than one expensive shoutout.
4. Own Your Customer Data
Social media is rented land. One algorithm change = your reach tanks. But your email list? That’s yours.
Build it early with freebies, discounts, or waitlists. Email marketing drives 30–40% of revenue for many fashion brands.
Marketing your brand online is about relationships, not shouting louder. Start with clarity, create scroll-stopping content, and own your list.
And if you want to skip trial-and-error? That’s why I created the Brand Incubator Program: to give you a proven framework to grow your fashion brand faster without years of trial and error.