How to Create More Sales for Your Clothing Brand
(Without Feeling Pushy)
Sales. For some founders, that word makes them cringe. But sales don’t have to mean sleazy tactics or awkward cold DMs. Done right, selling is just making it easy for your dream customers to say “yes.” Let’s break down how to create more sales for your fashion brand.
1. Fix Your Product-Market Fit
Your designs can be fire, but if they’re not aligned with what your customers actually want, sales will stall. Use the hero product strategy: 80% of sales come from 20% of products.
Your next step: Find your hero product!
Inside Brand Incubator Program, I show you how to identify your hero product so you’re not wasting time on “meh” pieces.
2. Simplify Your Sales Funnel
Too many brands overcomplicate it. Keep it clear:
Awareness (social content, ads, influencers)
Engagement (email list, community, waitlists)
Purchase (smooth checkout, limited offers)
Watch my YouTube video on Why Your Fashion Brand Isn’t Making Sales: The Hard Truth
3. Use Storytelling at Every Touchpoint
People don’t buy clothes, they buy identity.
Why did you start your brand? What does each piece mean?
Next step: Share that story everywhere.
Watch my YouTube video on How to double your sales fast in Q4
4. Follow Up Like a Pro
Most brands leave money on the table by not following up.
Abandoned cart emails alone can recover 10–20% of lost revenue. Post-purchase flows keep customers coming back!
More sales = more clarity, not more hustle. Fix your hero product, simplify the funnel, tell your story, and follow up.
And if sales still feel like a struggle? The Brand Incubator Program is where I help founders like you create a sales system that feels natural and works.