Pricing Strategies for Clothing Brands
How to Stop Guessing and Start Profiting
Pricing is one of the trickiest parts of running a clothing brand. Charge too little and you’ll burn out. Charge too much without the right positioning, and customers will ghost. Here’s how to price like a pro so you can stop guessing and start profiting.
1. Understand Your True Costs
List everything: fabric, trims, labor, shipping, overhead—and don’t forget your time. If you’re underpricing, you’re working for free.
2. Decide on Your Positioning
Luxury, premium, affordable: pricing signals where you sit in the market. The same hoodie can be $50 or $500, depending on brand positioning.
3. The 3x Rule (With a Twist)
The industry standard is wholesale = 2x cost, retail = 2.5–3x wholesale. But factor in your marketing costs. Otherwise, profits vanish!!
Most fashion founders don’t realize they’re underpricing, over-discounting, or leaking profit in hidden costs.
That’s why I created a FREE Profit Margin Guide for Fashion Brands, to help you see your real numbers clearly and improve your margins fast.
It’s simple, easy to follow, and it’ll show you exactly how to price smarter, keep more from every sale, and finally build a business that pays you back.
4. Anchor Your Price with Value
People don’t pay for fabric alone. They pay for design, craftsmanship, story. Highlight what makes your brand unique.
5. Test & Adjust
Pricing isn’t set in stone. Test different ranges, monitor sales velocity, and listen to feedback.
Pricing is both numbers and psychology. Done right, it positions your brand and keeps you profitable.
Want my full system for margins, math, and strategy? It’s inside the Brand Incubator Program where we make sure you price for profit, not panic.