Scale Lab
From Unpredictable Revenue to Structured, Scalable Growth
You’ve launched. You’re selling. But growth feels inconsistent.
Scale Lab is the strategic advisory container designed to help fashion brands scale with clarity, systems, and KPI-led decision-making.
Application required. Limited enrollment.
FEATURED IN:
You’re Not a Beginner. You’re Just Missing Strategic Oversight.
You’ve built the brand. You’ve made sales. You’ve proven demand.
But now:
Revenue fluctuates
You don’t fully understand your number
You’re unsure which lever drives growth
You’re operating reactively
You feel stuck between “small brand” and “real business”
This is the scaling phase. And it requires a different level of thinking.
What Scaling Actually Feels Like
You know your CAC and LTV
You track weekly KPIs
You understand margin structure
You know when to scale ads
You optimize retention intentionally
You make calm, data-backed decisions
This is the shift: From Founder to CEO who knows how to operate a scaling business.
Scale Lab builds that shift!!
Built on 15 years of experience working alongside 1,500+ fashion brands.
Built on 15 years of experience working alongside 1,500+ fashion brands.
What Scale Lab Is
Scale Lab is a strategic advisory container for revenue-generating fashion brands.
It is not education. It is not beginner coaching. It is not superficial motivation.
It is structured growth refinement.
This program works for founders who:
✔ Are already generating revenue
✔ Have validated product
✔ Care about margin & retention
✔ Want to operate strategically
✔ Are ready to scale intentionally
Not for idea-stage brands.
Not for first-time launchers.
What’s included
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1.1 Revenue Baseline Audit
1.2 Revenue Architecture Redesign
1.3 Cash Flow Discipline
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2.1 Scaling Ad Accounts Safely
2.2 Creative Testing System
2.3 Offer Leverage for Ads
2.4 Agency vs In-House Decision Framework
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3.1 Retention Audit
3.2 Email as Revenue Machine
3.3 Community Monetization
3.4 Product Ecosystem Design
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4.1 Conversion Lift System
4.2 AOV Expansion
4.3 Returns & Margin Protection
4.4 Discount Detox
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5.1 Inventory Forecasting Model
5.2 Supplier Leverage
5.3 Operations Systems
5.4 Hiring Roadmap
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6.1 Wholesale Strategy
6.2 International Expansion
6.3 Brand Authority Layer
6.4 Founder CEO Evolution
Scale lab has Two Levels of Proximity
SCALE LAB GROUP
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Best for founders who want:
Strategic oversight
KPI clarity
Structured accountability
Growth refinement without private access
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2 Scale-only strategy calls per month
Full brand audit
Monthly 30-min team ops + KPI review
Private Group Q&A
Access to Brand Hub calls
Optional access to Launch execution calls
SCALE LAB ELITE
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Built for founders who want:
Higher proximity
Faster decision cycles
Direct strategic refinement
Priority oversight
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Everything inside Scale Lab Group, PLUS:
2 private advisory calls per month
Private Slack (business hours)
Priority feedback
KPI Dashboard setup
Monthly team KPI review
Direct strategic oversight
To recap...
PARTNERED WITH
You will also unlock access to The Brand Hub
The Brand Hub is our exclusive membership designed for:
connection
momentum
inspiration
light accountability
Inside The Brand Hub:
a community of brand owners
weekly accountability check-ins
shared wins and progress
one monthly educational workshop
The Brand Hub is valued at $97/month and you have 3 month free access as a Scale Lab student.
⚠️ Important: The Brand Hub is not a coaching or feedback space. There is no personalised feedback inside Brand Hub. That’s exactly what Scale Lab is for!
• A clear revenue stabilization plan
• Defined scale thresholds
• Retention strategy in motion
• Forecasting clarity
• Stronger margins
• Operator-level decision confidence
• A 12–18 month growth roadmap
You will not leave with more information.
You will leave with structure.
By the end of the program, you will have:
STEPHANIE
Scale Lab is built on real-world experience, not theory.
Stephanie has:
Built a global fashion brand stocked in 25 countries
Wholesaled into major retailers
Dressed global celebrities
Worked with over 1,500 brands since 2013
Manufactured across categories
Operated inside real distribution systems
Scale Lab is built from operator experience. Not recycled internet advice.
Why learn from
Enrollment Windows
Enrollment closes on the 1st and 16th of each month.
If accepted, founders begin on the 2nd or 17th. We keep entry structured so nobody joins mid-build.
Spots are intentionally limited.
Why This Program Is Application Only
We only accept brands ready to scale
Advisory requires alignment
We protect quality
This is not experimental
To maintain depth and quality, we accept a limited number of founders per intake window.
This is intentional. We are building serious brands, not stacking seats.
What Happens After You Apply
Complete the application.
We review your launch timeline and readiness.
If aligned, you’ll be invited to schedule a strategy call.
On the call, we assess: Product readiness, Timeline, Goals, Fit
If approved, you’ll receive enrollment details.
Still deciding? That’s a good sign.
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No requirement, as long as you commit to your growth, this is the place for you.
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Yes.
Most brands running ads don’t actually know their scaling thresholds.
They increase spend when results look good and pull back when performance dips, without understanding the underlying math.
If your ads are already working, this strengthens them.
If they’re volatile, we diagnose why. -
That’s common.
Scale Lab doesn’t replace agencies.
It makes you a stronger operator.You’ll understand:
What to expect from them
When to push
When to pivot
Whether they’re actually performing
Many founders discover they were scaling without margin clarity.
Others discover they weren’t pushing hard enough.Either way, you lead differently after this.
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If you’ve sold your pieces and are managing inventory, ads, or team — it won’t be too advanced.
If you’re still trying to figure out your first successful launch, it will be.
This room assumes you already understand basic ecommerce mechanics.
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You’ll need to show up prepared.
This isn’t passive container.
Expect:
Monthly KPI tracking
Implementation between sessions
Data review
Strategic decision-making
Most founders spend 6-10 focused hours per week applying what we refine.
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That’s one of the core focuses.
Revenue spikes are usually driven by:
Drop excitement
New creative bursts
Short-term ad pushes
Sustained growth requires architecture:
Repeat purchase systems
Offer sequencing
Evergreen revenue
Creative testing cycles
Cash flow discipline
We convert spikes into baselines.
Thoughtful founders don’t rush decisions. They want to understand them.
Here are the most common questions we hear:
What Our Students Say
“Very practical program, step-by-step instructions are extremely helpful and you can tell that the trainings are based on an actual proven system. I have done many courses in my time, and I can tell the difference between someone who knows what they talking about v.s someone who doesn't. And Stephanie knows her stuff”
— Zeenat, Founder of Maashuma“You honestly have no idea how thankful I am that I found this course and how much it has helped me. I’ve done tons of online courses about any subject you can think of so I have to say I was skeptical about this one as well because normally what is delivered is less than promised but this course delivers more than I could ever expect. Worth every cent - even if it costed double it would still be worth it! .”
— Laeticia, Founder of CONFIDENCE SwimThe detailed teaching and resources that are not available anywhere else! After receiving a college degree I still felt confused on how to actually start a business, and I feel like this is the perfect transition into becoming a business owner! Everyone deserves a mentor like Stephanie
— Helen, Founder of MEND EssentialsOur Method Has Helped 1,500+ Women Launch Successful Fashion Brands And Create The Lifestyle They Once Only Dreamed About
Olamii's Transformation: From Struggling Sales to Global Success
Olamii was struggling with sales before she joined the Brand Incubator Program. With the support and guidance from the program, she strengthened her branding game, scaled her brand, and now enjoys consistent sales! Today, Olamii's products are stocked in numerous retail stores worldwide, including an international airport.
Project Bija's Transformation: From Uni Graduate to a Sold-out CollectionRight after graduating university, Bella invested her savings into the Brand Incubator Program. She learned how to create a winning niche and developing killer branding that attracted customers. Remarkably, she sold out her collections even before her website launch. It's not long until she was noticed by a famous Indonesian celebrity who ended up wearing her designs.
Petite Femme's Tranformation: Launching a Luxury Brand with Zero Experience to Vogue
Petite Femme successfully launched a luxury brand for petite women despite having no fashion or business experience, coming from the corporate world. After joining the Brand Incubator Program, she managed to trademark her brand and even got featured in Vogue.
From Dreams to Paris Fashion Week
Randi showcased her collection at Paris Fashion Week—a dream come true! But only a year prior, she had no idea how to launch her own brand until she got help from Stephanie inside SYFB
She’s been where you are:
➜ A year before her Paris Fashion Week debut, Randi had no idea how to launch her own brand.
➜ She didn't start with an overflowing bank account.
➜ Randi faced the fear of failure but found strength in the fear of not trying.
Although she tried other fashion courses, it wasn’t until she joined SYFB that she found the support and knowledge she needed. “I don't know how I would've ever gotten started, let alone launched, without the Stephanie & the SYFB community.”
Randi Barry“Stephanie gives you all the tools you need to be a success, you just have to show up and work hard!”
Not sure where you fit?
Don’t worry! We have a simple quiz to help you find your path.
“I felt like I was on a fast track to success because I had all of the questions that I had lingering answered. Plus the support and mentorship from someone who is actually already successful and willing to not only teach but happy to see people around her also successful and that energy is priceless.”
— Helen, Founder of Mend Essentials
Trusted by 1500+ Students & Clients
JOANE, COMFRT
“It helped me actually start a brand and gain the foundation for launching a business. Stephanie provides invaluable advice.”
Jessi, founder of Shop Petite Culture
VIKTORIYA M
“I love Stephanie's desire and commitment to helping others bring their vision to life.”
MARIA, VERSN STUDIOS
“Stephanie gave me the confidence and knowledge of what steps to take to establish my brand and run my sustainable fashion business.”
Torita, Founder of Ju:me Lifestyle
Helen, Founder of MEND ESSENTIALS
Ready for Proximity and Precision?
If you want direct strategic advisory, priority access and operational oversight — submit your application.
We’ll review fit and reach out with next steps.