One Lifetime Ecosystem. Three Clear Paths. Zero Guesswork.
Start, launch, or scale your fashion brand the right way, with the level of support that matches where you are now.
For founders who want to build once and not rebuild later.
FEATURED IN:
Most fashion founders don’t fail, they get stuck and give up.
Usually not because they aren’t capable, but because they’re trying to build without a clear system.
Too much information, no clear order
Costly mistakes that could’ve been avoided
Launching too late, or scaling too early
Rebuilding instead of building forward
And the fear of realizing, 6 months later, that you should’ve done things differently!
SYFB exists to remove confusion before it becomes expensive.
Built on 15 years of experience working alongside 1,500+ fashion brands.
Built on 15 years of experience working alongside 1,500+ fashion brands.
This isn’t more information. It’s a path.
This was built for founders who prefer clarity over chaos, and progress over pressure.
Designed after watching the same mistakes repeat at every stage of building a fashion brand, from idea to scale.
SYFB is a single, integrated ecosystem designed to guide you from idea → launch → scale, without guessing what comes next.
You don’t need everything at once.
You just need the right next step.
Start where you are. Move up when you’re ready.
What building the hard way actually costs
$5,000–$15,000 in sampling & production mistakes
$10,000+ in unsold inventory
Months (or years) of stalled momentum
Avoiding mistakes is often more valuable than chasing wins.
Especially for founders who don’t want to explain later why they had to start over.
Start Lab
Who it’s for
Founders who want to build strong foundations and start correctly, without rushing or rebuilding later.
What you get
Brand foundation framework
Collection planning and production
Systems to prevent costly early mistakes
What you save:
Branding consulting: $5,000
Launch planning: $1,500
Production mistakes avoided: Priceless
Estimated savings: $7,000–$10,000+
Launch Accelerator
Who it’s for
Founders with foundations in place who are ready for hands-on support, structure, and accountability during launch.
What you get
Live, structured guidance for launch prep
Mentor feedback on launch decisions
Cohort accountability and momentum
What you save:
Comparable coaching and mentorship: $12,000–$20,000
Limited spots
Scale Lab
Who it’s for
Existing brand owners with traction who need systems, data, and strategic guidance, not more tactics.
What you get
Strategic group or 1:1 advisory
Brand and growth systems
High-level decision support
What you save:
Consultants and agencies: $25,000+
Limited spots
PARTNERED WITH
You’re not buying a program or course.
You’re buying time.
You’re buying clarity.
You’re buying the version of yourself who stops waiting for the ‘perfect next thing.’
Most people lose months — even years — waiting for the next version of their life. This offer is built for the thriving CEO that you are!
This is:
Foundational education
Structured, self-led clarity
Pre-production preparation
This is not:
Launch preparation/ execution
Marketing or sales strategy
Best for you if:
You want to build correctly before spending on production.
This is:
Execution-focused
Launch support & feedback
Marketing & Sales focused
This is not:
Brand foundations
Design, sourcing, or production
Best for you if:
Your collection is ready and you want to launch with confidence.
This is:
Strategic advisory
Systems, KPIs
Leadership support
This is not:
101 Education
Beginner guidance
Best for you if:
You’ve launched and growth shouldn’t depend entirely on you.
Still deciding? That’s a good sign.
Thoughtful founders don’t rush decisions. They want to understand them.
Here are the most common questions we hear:
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You don’t need to be ready for everything.
You just need clarity on your next step.Each program is designed to meet you where you are now, not where you think you should be.
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There’s no wrong entry point here.
This ecosystem is designed to grow with you.
Starting at the right level now prevents costly resets later. -
Neither do we.
That’s why there are no forced timelines, no artificial urgency, and no expectation to move faster than makes sense for your brand.
Progress beats pressure.
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Clarity doesn’t take time… uncertainty does.
A clear path reduces decision fatigue and helps you focus on what actually matters right now.
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Most founders don’t get clarity before they start.
They get it by taking the right next step with structure.
Waiting often just means repeating the same questions longer.
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That’s a reasonable concern.
This ecosystem isn’t designed to be the cheapest option.
It’s designed to help you avoid the kind of mistakes that cost far more than the program itself.
That’s why every path is structured to reduce unnecessary spend, missteps, and rebuilding later.
Start where the risk feels manageable.
Move up when it makes sense.
Not sure where you fit?
Don’t worry! We have a simple quiz to help you find your path.
What Our Students Say
“Very practical program, step-by-step instructions are extremely helpful and you can tell that the trainings are based on an actual proven system. I have done many courses in my time, and I can tell the difference between someone who knows what they talking about v.s someone who doesn't. And Stephanie knows her stuff”
— Zeenat, Founder of Maashuma“You honestly have no idea how thankful I am that I found this course and how much it has helped me. I’ve done tons of online courses about any subject you can think of so I have to say I was skeptical about this one as well because normally what is delivered is less than promised but this course delivers more than I could ever expect. Worth every cent - even if it costed double it would still be worth it! .”
— Laeticia, Founder of CONFIDENCE SwimThe detailed teaching and resources that are not available anywhere else! After receiving a college degree I still felt confused on how to actually start a business, and I feel like this is the perfect transition into becoming a business owner! Everyone deserves a mentor like Stephanie
— Helen, Founder of MEND EssentialsFrom Dreams to Paris Fashion Week
Randi showcased her collection at Paris Fashion Week—a dream come true! But only a year prior, she had no idea how to launch her own brand until she got help from Stephanie inside SYFB
She’s been where you are:
➜ A year before her Paris Fashion Week debut, Randi had no idea how to launch her own brand.
➜ She didn't start with an overflowing bank account.
➜ Randi faced the fear of failure but found strength in the fear of not trying.
Although she tried other fashion courses, it wasn’t until she joined SYFB that she found the support and knowledge she needed. “I don't know how I would've ever gotten started, let alone launched, without the Stephanie & the SYFB community.”
Randi Barry“Stephanie gives you all the tools you need to be a success, you just have to show up and work hard!”
Our Method Has Helped 1,500+ Women Launch Successful Fashion Brands And Create The Lifestyle They Once Only Dreamed About
Olamii's Transformation: From Struggling Sales to Global Success
Olamii was struggling with sales before she joined the Brand Incubator Program. With the support and guidance from the program, she strengthened her branding game, scaled her brand, and now enjoys consistent sales! Today, Olamii's products are stocked in numerous retail stores worldwide, including an international airport.
Project Bija's Transformation: From Uni Graduate to a Sold-out CollectionRight after graduating university, Bella invested her savings into the Brand Incubator Program. She learned how to create a winning niche and developing killer branding that attracted customers. Remarkably, she sold out her collections even before her website launch. It's not long until she was noticed by a famous Indonesian celebrity who ended up wearing her designs.
Petite Femme's Tranformation: Launching a Luxury Brand with Zero Experience to Vogue
Petite Femme successfully launched a luxury brand for petite women despite having no fashion or business experience, coming from the corporate world. After joining the Brand Incubator Program, she managed to trademark her brand and even got featured in Vogue.
“I felt like I was on a fast track to success because I had all of the questions that I had lingering answered. Plus the support and mentorship from someone who is actually already successful and willing to not only teach but happy to see people around her also successful and that energy is priceless.”
— Helen, Founder of Mend Essentials
Trusted by 1500+ Students & Clients
JOANE, COMFRT
“It helped me actually start a brand and gain the foundation for launching a business. Stephanie provides invaluable advice.”
Jessi, founder of Shop Petite Culture
VIKTORIYA M
“I love Stephanie's desire and commitment to helping others bring their vision to life.”
MARIA, VERSN STUDIOS
“Stephanie gave me the confidence and knowledge of what steps to take to establish my brand and run my sustainable fashion business.”
RANDI BARRY
“Stephanie gives you all the tools you need to be a success, you just have to show up and work hard!”
Torita, Founder of Ju:me Lifestyle
HELEN, MEND ESSENTIALS
“The detailed teaching and resources that are not available anywhere else! After receiving a college degree I still felt confused on how to actually start a business, and I feel like this is the perfect transition into becoming a business owner! Everyone deserves a mentor like Stephanie”
Helen, Founder of MEND ESSENTIALS