Launch Accelerator

The 90-Day Strategic Launch Program for Fashion Founders Getting Ready to Go Live

Enrollment Opens Twice Monthly.
Founders Begin on the 2nd or 17th.
Application Required

Apply now

FEATURED IN:

If You’re Launching in the Next 90 Days… Read this carefully

Because most fashion brands don’t fail because of bad product.

They fail because:

They launched without demand
They posted consistently but didn’t convert
They relied on hope instead of systems
They turned on ads without knowing their numbers
They didn’t build a funnel
They didn’t create anticipation
They didn’t understand how modern distribution actually works

And the result? Crickets. Discounting. Refunds. Burnout.

If that’s not the launch you want… keep reading.

I don't want crickets

What A Proper Launch Actually Feels Like

• Pre-orders before the cart opens

• Waitlists growing weekly

• Influencers seeded strategically

• Revenue tracked in dashboards, not guesses

• Paid traffic flowing into real funnels

• A backend that doesn’t break under pressure

This isn’t luck. It’s architecture.

I'm ready

Built on 15 years of experience working alongside 1,500+ fashion brands.

What Launch Accelerator Is

Launch Accelerator is a 90-day execution program for fashion founders who:

Are 60–120 days away from launch
Already have product in motion n development or ready
Relaunching with a new collection
Ready to build real demand
Committed to executing weekly

This is not an idea-stage course. This is not passive program. This is structured launch engineering.

Inside, we build the launch strategy in sequence. It’s a full launch system.

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A locked-in launch model
A clear campaign narrative
A 6-week buzz calendar
A high-converting Shopify store
A Coming Soon → VIP → Launch funnel
A real email + SMS & DM automation funnel
Full email launch sequences
Paid media foundations mapped correctly
Influencer + UGC distribution system
A launch execution protocol
A post-launch optimization plan

By the end of the program, you will have:

I need this

The Structure (How It Actually Works)

Launch Accelerator is built in 7 strategic phases. Each phase builds on the previous.

Before hype. Before ads. Before posting.
You will:
- Stress-test your product positioning
- Lock your launch model (drop, preorder, capsule, waitlist-first)
- Build offer architecture to increase AOV
- Set pricing psychology correctly
- Define your campaign angle
We do not build buzz around weak foundations.
You will:
- Design your launch campaign world
- Build a structured hype calendar
- Engineer social proof
- Structure your VIP layer
- Turn followers into insiders
Buzz is not accidental. It is engineered!
Instagram. TikTok. Pinterest.
You’ll learn:
- Repeatable viral formats
- Search-based TikTok strategy
- DM-first selling systems
- Content batching workflows
- Story sequences that convert
No aesthetic fluff. Conversion-focused execution.
You will build:
- A Coming Soon landing page
- A VIP waitlist structure
- ManyChat automation
- Email warm-up + launch sequence
- Core automations
- Proper tracking & pixel setup
So attention turns into revenue.
You will:
- Structure your store for conversion
- Optimize product pages
- Install fit-confidence systems
- Reduce returns
- Set up analytics correctly
Traffic without conversion is wasted money.
You will:
- Understand minimum viable ad funnels
- Structure creative testing
- Batch UGC correctly
- Leverage micro-creators
- Build a PR kit
Ads amplify. They do not rescue.
You’ll follow:
- A 14-day countdown plan
- Launch day protocol
- Live optimization framework
- Crisis management plan
- Post-launch debrief

PARTNERED WITH

Live Support Structure:

Launch Accelerator includes:

• 2 Strategic Execution Workshops per month
• 1 Execution Q&A per month
• Access to Brand Hub community & calls during program
• Structured milestones & accountability

This is hands-on execution support. Not passive learning.

Since the enrollment opens twice monthly, students begin on the 2nd or 17th. We keep entry structured so nobody joins mid-build.

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You will also unlock access to The Brand Hub

The Brand Hub is our exclusive membership designed for:

connection
momentum
inspiration
light accountability

Inside The Brand Hub:

a community of brand owners
weekly accountability check-ins
shared wins and progress
one monthly educational workshop

The Brand Hub is valued at $97/month and you have 3 month free access as a Launch Accelerator student.

⚠️ Important: The Brand Hub is not a coaching or feedback space. There is no personalised feedback inside Brand Hub. That’s exactly what Launch Accelerator is for!

Join here

Why This Program Is Application Only

Launch Accelerator is not a digital course library. It includes:

Live strategic workshops
Execution reviews
Launch audits
Founder-level feedback

We only accept founders ready to execute and maintain small groups for quality.

This is intentional. We are building serious brands, not stacking seats.

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This program works for founders who:

✔ Have product in development or ready

✔ Plan to launch within 2–6 months

✔ Are willing to execute weekly & build systems

✔ Are comfortable being held accountable

✔ Want a launch that builds long-term momentum

✖ Idea-stage founders (Start Lab is better suited)

✖ Founders avoiding systems

✖ Those hoping for overnight virality

✖ Anyone not ready to commit to 90 days of focused work

Launch Accelerator is not for:

What Happens After You Apply

Complete the application.
We review your launch timeline and readiness.
If aligned, you’ll be invited to schedule a strategy call.
On the call, we assess: Product readiness, Timeline, Goals, Fit
If approved, you’ll receive enrollment details.

OK! I'm in!

Enrollment Windows

Enrollment opens twice monthly

If accepted, founders begin on structured cohort start dates.

We keep entry structured so nobody joins mid-build.

Spots are intentionally limited.

I'm ready to enroll

STEPHANIE

Launch Accelerator is built on real-world experience, not theory.

Stephanie has:

Built a global fashion brand stocked in 25 countries
Wholesaled into major retailers
Dressed global celebrities
Worked with over 1,500 brands since 2013
Manufactured across categories
Operated inside real distribution systems

Launch Accelerator is built from operator experience. Not recycled internet advice.

Why learn from

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Still deciding? That’s a good sign.

Most founders overestimate how much audience size matters.
I’ve seen 200K accounts struggle to sell 40 units.
I’ve seen 3K followers sell out because the right 400 people were warmed up properly.
A launch doesn’t require volume.
It requires concentration.
If you can move 300–800 people into a well-structured waitlist, with a clear campaign angle and segmented messaging, you don’t need mass reach.
We build density before we build scale.
Following size becomes relevant after you can convert.
A smaller budget makes structure more important, not less.
When budget is tight, mistakes are expensive.
You can’t afford scattered ads or rushed creative.
Inside Launch Accelerator, we focus on:
- Organic demand first
- Pre-launch list growth
- Break-even clarity before paid media
Ads are introduced when the funnel is behaving, not before.
You don’t need a huge budget.
You need to know where every dollar is going and what it’s expected to return.
That’s usually helpful.
A failed launch tells us:
- Where attention dropped
- Where conversion stalled
- Where messaging missed
- Where the offer wasn’t clear
Most founders don’t fail because of product quality.
They fail because the launch wasn’t sequenced correctly.
If you’ve already tried, we’re not guessing in Launch Accelerator.
We’re diagnosing.
And that shortens the build time significantly.
Don’t worry, Start Lab is the perfect fit for you! Click here to join Start Lab, and you can always join us in Launch Acelerator once you’ re ready to launch.

Thoughtful founders don’t rush decisions. They want to understand them.

Here are the most common questions we hear:

What Our Students Say

“Very practical program, step-by-step instructions are extremely helpful and you can tell that the trainings are based on an actual proven system. I have done many courses in my time, and I can tell the difference between someone who knows what they talking about v.s someone who doesn't. And Stephanie knows her stuff”

— Zeenat, Founder of Maashuma

“You honestly have no idea how thankful I am that I found this course and how much it has helped me. I’ve done tons of online courses about any subject you can think of so I have to say I was skeptical about this one as well because normally what is delivered is less than promised but this course delivers more than I could ever expect. Worth every cent - even if it costed double it would still be worth it! .”

— Laeticia, Founder of CONFIDENCE Swim

The detailed teaching and resources that are not available anywhere else! After receiving a college degree I still felt confused on how to actually start a business, and I feel like this is the perfect transition into becoming a business owner! Everyone deserves a mentor like Stephanie

— Helen, Founder of MEND Essentials

Our Method Has Helped 1,500+ Women Launch Successful Fashion Brands And Create The Lifestyle They Once Only Dreamed About

Olamii's Transformation: From Struggling Sales to Global Success

Olamii was struggling with sales before she joined the Brand Incubator Program. With the support and guidance from the program, she strengthened her branding game, scaled her brand, and now enjoys consistent sales! Today, Olamii's products are stocked in numerous retail stores worldwide, including an international airport.

Project Bija's Transformation: From Uni Graduate to a Sold-out Collection

Right after graduating university, Bella invested her savings into the Brand Incubator Program. She learned how to create a winning niche and developing killer branding that attracted customers. Remarkably, she sold out her collections even before her website launch. It's not long until she was noticed by a famous Indonesian celebrity who ended up wearing her designs.

Petite Femme's Tranformation: Launching a Luxury Brand with Zero Experience to Vogue

Petite Femme successfully launched a luxury brand for petite women despite having no fashion or business experience, coming from the corporate world. After joining the Brand Incubator Program, she managed to trademark her brand and even got featured in Vogue.

From Dreams to Paris Fashion Week

Randi showcased her collection at Paris Fashion Week—a dream come true! But only a year prior, she had no idea how to launch her own brand until she got help from Stephanie inside SYFB

She’s been where you are:
➜ ⁠A year before her Paris Fashion Week debut, Randi had no idea how to launch her own brand.
➜ She didn't start with an overflowing bank account.
➜ Randi faced the fear of failure but found strength in the fear of not trying.

⁠Although she tried other fashion courses, it wasn’t until she joined SYFB that she found the support and knowledge she needed. “I don't know how I would've ever gotten started, let alone launched, without the Stephanie & the SYFB community.”